Display & Video 360 Migration Guide
Overview
This guide provides you with tools to assist migrating common ad-tech workflows from DV360 to the IQM platform: platform terminology, entity mapping, and endpoint-specific API protocol comparisons. These workflows use the unique REST API protocols of each platform to create and manage Campaigns and Insertion Orders, optimize budgets and audience-targeting parameters, apply advanced Conversion settings, and more.
Refer to the Entities Comparison table for naming conventions and their descriptions, and to the migration guide's subsequent pages to compare detailed endpoint-specific protocols.
Entities Comparison
Both IQM and DV360 use similar organizational frameworks for their advertising management. While each platform has different naming conventions, their hierarchical structure is similar and involves some of the same relationships.
This table compares each platform's terminology and entity relationships. The descriptions use IQM's terminology. For full naming and hierarchy details, refer to IQM Platform Overview and Resource Hierarchy.
| IQM | DV360 | Description | Resources |
|---|---|---|---|
| Organization | Partner | The entity containing an Organization's or company's details (address, email, website, etc.). | IQM: Workspace API, IQM Platform OverviewDV360: Resource Hierarchy |
| Workspace (User) | Advertiser | A user that signs up with the platform and receives authentication credentials: Organization Workspace ID (owId) for IQM; Advertiser ID for DV360. Workspace Users are also referred to as Advertisers or Customers in different contexts. | |
| Advertiser (Customer) | Advertiser | Once an advertiser is assigned to a Workspace User, they become a Customer (they also operate as their own Workspaces). An advertiser can be assigned to one Workspace; and they can have multiple Insertion Orders assigned to them. In DV360's usage: an advertiser can be assigned to one partner; and they can have multiple Campaigns assigned to them. | |
| Insertion Order | Campaign | The contract between advertisers and a media partner that outlines the budget details and parameters of an advertising Campaign. An Insertion Order can have multiple Campaigns assigned to it; and it is assigned to one advertiser.In DV360's usage: a Campaign can have multiple Insertion Order's assigned to it; and it is assigned to one advertiser. | IQM: Campaign API, Create a Campaign (Quickstart Guide), Create a Campaign (Help Center Article) DV360: Create Resources |
| Campaign | Insertion Order/ Line Item | The targeting and optimization strategies of an advertising run: select Inventories, set goals, and attach Creatives.On DV360's platform, an Insertion Order can have multiple Line Items assigned to it. | |
| Creative | Creative | The media file used in the advertisement. A Creative can be assigned to multiple Campaigns/Ad Groups. | IQM: Creative APIDV360: Create and Upload Creatives |
| Audience | Audience | The group of people targeted for a Campaign. Audiences are made up of included/excluded demographic data used to optimize targeting. On the IQM platform, this is referred to as the "audience segment" (static lists of segment data are in the Master API); DV360 refers to this as "audience groups". | IQM: Selecting Your Audiences, Master API DV360: Audiences Types, Target Audiences, Upload Customer Match Audiences |
| Bid Model | Custom Bidding | Advanced bidding options that tailor bid prices for various targeting dimensions within Campaigns (or, Ad Groups for DV360). Fine-tune where ads appear, manage Campaign priority and dimensions. | IQM: Bid Model API, Campaign Delivery and Optimization DV360: Implement Custom Bidding |
| Reports | Bid Manager | The tool used to execute and schedule Reports to generate insights and inform current and future Campaign optimization. Customizable by quantitative metrics and qualitative dimensions. Downloadable in CSV or Excel format. | IQM: Reports API, Reporting and Analytics DV360: Bid Manager API, Build and Run Reports |
| Inventory | Inventory | An organizational tool that provides advertisers a way to create collections or groups based on ad format, placement type, targeting options, and other properties. IQM has options to bid on Open Exchange Inventory or create Private Marketplace Deals or Programmatic Guaranteed Deals as a way for advertisers to negotiate directly with publishers. | IQM: Inventory API, Select Inventory DV360: Discover Publishers and Inventory, Overview of Deals |
| Conversions | Floodlight Activity | The string of HTML code that can be placed on your website to measure Conversions. IQM supports client-side (Pixel) and server-side (Postback) Conversions to track visitor activity. DV360 uses Google Tags. | IQM: Conversions API, Choose Your ConversionDV360: Floodlight Activity and Management |
| Planner | n/a | The tool for managing proposals to draft ad strategies, a media plan's potential reach, and impressions, that meet clients' requirements and targeting goals. | IQM: Planner API, Planner Proposal Overview |